Georgie Boy Expands Diesel Production, Opens Plant in Elkhart.

PR Newswire | April 07, 2000

Georgie Boy Manufacturing, Inc., a subsidiary of Coachmen Industries, Inc. (NYSE: COA), announced today that it will expand production of diesel-powered motorhomes by opening a plant in Elkhart, Indiana. Georgie Boy’s Elkhart operations will be named Georgie Boy Manufacturing Diesel, Inc. (GBMD). The facility will be located at 1520 Mishawaka Street in the 65,000-sq. ft. facility formerly used by the COA Automotive division of Coachmen Industries. In early spring the first units should be rolling off the Elkhart assembly line.

“This new plant will allow us a much-needed increase in diesel pusher production capacity,” noted Fred Emmert, President of Georgie Boy Manufacturing. “It will enable us to better penetrate the increasingly important diesel motorhome market.”

Throughout the last decade, the RV Industry has enjoyed good growth. In particular, the diesel market has been on a steady uphill climb, and today rear diesel pushers are the fastest growing segment of the class A motorhome market. The GBMD Elkhart motorhome facility will produce diesel-powered units exclusively.

“We will initially be producing Georgie Boy’s popular Cruise Master and Landau models in the Elkhart facility,” Emmert said. “Once we start to increase our volume, we anticipate the introduction of new floor plans and some exciting new models.”

Georgie Boy has been unable to focus efforts on the diesel market because its production facilities in Edwardsburg are literally running at capacity with demand for its gas-powered motorhomes. “We were ‘facility-constrained’ and now we will be able to resume our growth track,” Emmert said.

“Coachmen’s strategic plan is to focus our assets on our core businesses and growth opportunities,” commented Claire C. Skinner, Chairman of the Board and CEO of Coachmen Industries. “With the rear diesel portion of the motorhome market representing such an important segment, the timing is right for Georgie Boy to add more production capacity.

Throughout the months of February, March and April GBMD will be setting up the Elkhart facility for production. Roughly 30 employees from the Edwardsburg plant will staff the Elkhart production facilities. Up to 70 additional new employees will eventually be hired.