Georgie Boy Revamps Motorhomes for 2005

PR Newswire| September 03, 2004

Georgie Boy is in the middle of a successful year, and gained additional momentum after unveiling its new Cruise Air(R) XL and Cruise Master(R) models to glowing dealer reviews.

The motorhome manufacturer, a subsidiary of Coachmen Industries, Inc. , introduced the redesigned rear diesel Cruise Air XL and gas- powered Cruise Master, along with the rest of its 2005 product lineup, at their recent Dealer Seminar held in Charleston, S.C. The 2005 models all received high marks from those in attendance.

“The dealers were ecstatic about the changes, designs and refinements we made to the 2005 models. Our retail sales are currently up 38 percent over last year, well above the industry average. From our dealers’ enthusiastic reaction to our lineup, we’re all looking forward to this 2005 model year with a great deal of optimism,” said Pat Terveer, President of Georgie Boy.

For 2005, the Cruise Air XL and the Cruise Master both went through extensive upgrades and redesigns. Many of the changes were based on dealer recommendations, and will make these models even more competitive in the marketplace, according to Terveer.

“We want people to expect the best from Georgie Boy. They’ll certainly get that from all Georgie Boy models, and especially from the all-new Cruise Air XL and Cruise Master,” said Terveer. “Both models are completely redesigned, and both will be very strong competitors at their respective price points.”

Terveer said one of the key changes for the Cruise Air XL is that it now comes on a Freightliner raised rail chassis, replacing the straight rail chassis used last year. This allows for increased exterior storage, including pass-through storage compartments and a slideout tray. Molded aluminum storage doors with double struts provide both good looks and easy access to the storage compartments.

The raised rail chassis also includes a powerful 350 h.p. Caterpillar engine, replacing last year’s 330 h.p. Caterpillar.

The XL’s totally redesigned exterior includes a new front cap, with windshield wipers now mounted at the top, a sleek new headlight design for greater illumination, and aluminum wheels. Providing pizzazz to the exterior are three new full-body paint choices.

Inside the XL, one exciting change will be readily apparent, especially to the adults on board: the seven-foot ceiling height. This opens up the interior throughout the coach, and also allows for more storage space in the overhead cabinets. Three elegant hardwood cabinet options, including Georgia Cherry, give those cabinets enormous visual appeal.

For 2005, the XL features three brand new floor plans (a 38-footer and two 39-footers), each with triple slideouts. Tile and carpeted floors, recliners with footrests, flat screen TVs, bedrooms with a spacious wardrobe closet and a dresser, Flexsteel pilot and co-pilot seats with three-point seat belts, residential-style decor and so much more fill the interior with many delights. Optional items include Euro recliners with ottomans, and a choice of round or rectangular freestanding dinettes. In addition, the 39-foot Cruise Air XL features an optional breakfast nook with an overhead cabinet, located behind the front passenger seat.

According to Terveer, the 2005 Cruise Master is “radically new. It’s been redesigned from the ground up and looks very rear diesel-like, especially with its enormous storage capacity.”

He’s referring to the Cruise Master’s 200 cu. ft. of exterior storage space, an almost unheard-of amount in a gas model that comes from using a Cargo Master(TM) storage platform built on a Workhorse W24 chassis. Along with its molded aluminum cargo doors, the Cruise Master’s design and mammoth storage capacity does resemble a diesel model – but at a considerably lower price.

Enhancing the diesel resemblance are the many diesel-like features of the powerful Workhorse chassis, such as a Gross Combined Vehicle Weight Rating of 30,000 pounds. This is the highest capacity available for a gas chassis, and allows for additional slideout rooms and towing capability. It also includes an electronic push-button shifter for easy gear selection, four-piston Quadraulic disc brakes for excellent stopping power, and a 50-degree wheel cut for increased maneuverability in campgrounds and gas stations.

The Cruise Master also has a new front cap with an oversized windshield and larger side windows, including the power window on the new driver’s door, that provide increased visibility. A new rear cap includes a rear gas fill, and the standard full-body paint package comes with three choices, complete with Diamond Shield paint protection.

On the inside, the delightful surprises of the redesigned Cruise Master continue, starting with the new seven-foot ceiling with vinyl padding, which provides a welcome feeling of roominess. And, the oversized overhead cabinets provide a generous amount of storage. The driver-friendly dash is a prime example of Georgie Boy’s design efficiency, and the passenger side features a slideout computer tray. Plus, the driver and passenger seats include three- point seat belts.

Cruise Master owners have three hardwood interior selections to choose from, including a new Georgia Cherry option, three fabric selections and three floor plans as well – a 36-foot double slide model, and a 36- and 37-foot model with three slideouts.

The 37-footer features the innovative “bath-and-a-half” design Georgie Boy introduced last year, which includes a shower, wardrobe and sink in the rear bathroom, and a sink and toilet near the middle of the coach. “This design is the only one in the industry that creates more bath space. It provides extra privacy and dressing space while at the same time allowing other family members and guests to use another bathroom,” Terveer said.

Georgie Boy Manufacturing, LLC, Edwardsburg, Michigan, has manufactured quality recreational vehicles for 36 years and is a subsidiary of Elkhart, Indiana-based Coachmen Industries.

Coachmen Industries, Inc., now celebrating its 40th anniversary, is one of America’s leading manufacturers of recreational vehicles with well-known brand names including COACHMEN(R), GEORGIE BOY(TM), SPORTSCOACH(R) and VIKING(R). The Company’s subsidiary, ALL AMERICAN HOMES(R), is the nation’s largest producer of systems-built modular homes. Coachmen Industries is also a major builder of commercial structures with its ALL AMERICAN BUILDING SYSTEMS(TM) and MILLER BUILDING SYSTEMS(TM) products. Prodesign, LLC is a subsidiary that produces custom composite and thermoformed plastic parts for numerous industries under the PRODESIGN(R) brand. Coachmen Industries, Inc. is a publicly held company with stock listed on the New York Stock Exchange (NYSE) under the ticker COA.